What is a citation? A citation is any mention of your website on the internet in the combination of your business information (name, address, hours, etc.) Think of these citations as a vouching of your credibility & legitimacy of your business in your local area. With a diligent and consistent approach to citations, our team will make sure your website is on all the appropriate and trusted local directories. This process can be a very tedious one as this aspect of marketing can be very repetitive and frankly, boring but its efficacy is undoubtedly essential.